Yazar "Genç, Rabia" için listeleme
-
The mediating effect of attitude towards online advertising in the influence of social media addiction on online purchase intention
Genç, Rabia; Bilgin Turna, Gülçin (ACC Publishing, 2023)This study aims to investigate the relationship between consumers' social media addiction (SMA) levels and their online purchasing intentions (OPI) while examining the mediating role of attitudes towards online advertisements ...