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Segmentation of green product buyers based on their personal values and consumption values
(White Horse Press, 2015)
In heterogeneous markets, one of the many consumer groups is that of green product buyers. With rising ethical values, the green market is assuming its place in a general growth trend. Given this, it is important to determine ...
The relationship between marketing culture and organizational commitment An empirical study in Turkey
(Emerald Group Publishing Ltd, 2016)
Purpose - the purpose of this paper is to find out whether there was a significant relationship between marketing culture and organizational commitment. in addition, relations between dimensions or marketing culture and ...