Analysis of Official Internet Sites of Super League Teams in Terms of Marketing

Abstract

In this research which was conducted to determine whether the sports clubs in the super league can effectively use the internet to market their products in their corporate websites, It has been determined that the official websites of the sports clubs in the sample and their site maps are actively used. It has also been determined that many sports clubs give information about their products on their websites and use this technological substructure for the marketing of their products. Clubs provided adequate information about their sponsors and advertisements in their website, however it has been found that information regarding club membership was limited. It has also been determined that sports clubs are trying to market their products such as magazines, club credit cards and GSM phone lines on their internet homepages or subpages