Yazar "Ustaahmetoğlu, Erol" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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The influence of different advertisement messages and levels of religiosity on attitude and purchase intention
Ustaahmetoğlu, Erol (Emerald Group Publishing Ltd, 2020)Purpose - Although religiosity and advertising messages have been extensively examined in the existing literature separately, studies which correlatively examine both these aspects are very limited. This paper aims to ...