Yayıncı "Elsevier" İktisat Bölümü Koleksiyonu için listeleme
Toplam kayıt 1, listelenen: 1-1
-
The portfolios with strong brand value: More returns? Lower risk?
(Elsevier, 2020)This study focuses on the brand value-shareholder return relationship using the approach of Madden et al. (2006) based on Aaker (1991) and compares "Strong Brands Portfolio", created through brand values in "Turkey's Most ...