Konu "Structural equation model" için İşletme Bölümü Koleksiyonu listeleme
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The effect of privacy perception on social media on attitude towards social media usage
(Yaşar Üniversitesi, 2022)Social media applications designed for the purposes such as establishing and maintaining social relationships between people have become an indispensable element of our daily life. Social media users spend a considerable ... -
The mediating effect of attitude towards online advertising in the influence of social media addiction on online purchase intention
(ACC Publishing, 2023)This study aims to investigate the relationship between consumers' social media addiction (SMA) levels and their online purchasing intentions (OPI) while examining the mediating role of attitudes towards online advertisements ...