Can Rize attract digital nomads? A destination analysis

Abstract

Technological advancements have expanded remote work opportunities, leading to the emergence of the "digital nomad" tourist profile and a new tourism market. This study aims to evaluate Rize, Turkey, as a potential destination for this profile. Using a qualitative case study design, Turkish digital nomads interested in nature-based destinations were selected through purposive sampling. Data were collected via face-to-face interviews and participant observation during a six-day visit to Rize in June 2024, where participants continued their regular work routines. The data were analyzed using descriptive analysis techniques. Findings indicate that Rize holds strong potential for digital nomad tourism. The study also contributes to the conceptual definition of the digital nomad tourist profile. Based on the findings, destination-planning strategies to attract this kind of tourist are recommended.